Inside the Theory - a blog
Why Working with the Right Brands Matters (And ...
Partnering with the right brands can take your esthetics biz to the next level—literally. That’s why we’re so excited to share our exclusive collab with Caronlab ! We’re talking elite wax...
Why Working with the Right Brands Matters (And ...
Partnering with the right brands can take your esthetics biz to the next level—literally. That’s why we’re so excited to share our exclusive collab with Caronlab ! We’re talking elite wax...
Robyn’s Daily Skincare Routine: The Perfect Ove...
Looking for the perfect over-40 skincare prescription to share with your clients? Our Chief Beauty Enthusiast Robyn reveals her daily ELASPA routine—clean, clinically backed, and completely customizable. This pro-approved system...
Robyn’s Daily Skincare Routine: The Perfect Ove...
Looking for the perfect over-40 skincare prescription to share with your clients? Our Chief Beauty Enthusiast Robyn reveals her daily ELASPA routine—clean, clinically backed, and completely customizable. This pro-approved system...
How to Choose the Perfect Gel Nail Line for You...
Overwhelmed by all the gel nail brands out there? This no-fluff checklist helps PRO nail techs and salon owners choose the perfect gel line—based on performance, pigment, training, aesthetics, and...
How to Choose the Perfect Gel Nail Line for You...
Overwhelmed by all the gel nail brands out there? This no-fluff checklist helps PRO nail techs and salon owners choose the perfect gel line—based on performance, pigment, training, aesthetics, and...
Tissue Biostimulators: Your Secret Weapon for R...
Estheticians and medical skin pros—meet your new protocol essential. Tissue biostimulators are clinically backed actives that stimulate collagen, elastin, and hydration at the cellular level—no needles required. In this guide,...
Tissue Biostimulators: Your Secret Weapon for R...
Estheticians and medical skin pros—meet your new protocol essential. Tissue biostimulators are clinically backed actives that stimulate collagen, elastin, and hydration at the cellular level—no needles required. In this guide,...
SPF Truth Bomb: Higher Numbers? More Chemicals!...
Higher SPF doesn’t always mean better protection—and in fact, it might just mean more chemicals on your client’s skin. Let’s bust the biggest SPF myth out there and empower your...
SPF Truth Bomb: Higher Numbers? More Chemicals!...
Higher SPF doesn’t always mean better protection—and in fact, it might just mean more chemicals on your client’s skin. Let’s bust the biggest SPF myth out there and empower your...
Nail It: Hot New Nail Arrivals to Elevate Your ...
Ready to level up your nail artistry? At The Beauty Theory, we’re bringing you the latest arrivals that nail techs have been begging for! From the innovative Akzentz Gel Play™...
Nail It: Hot New Nail Arrivals to Elevate Your ...
Ready to level up your nail artistry? At The Beauty Theory, we’re bringing you the latest arrivals that nail techs have been begging for! From the innovative Akzentz Gel Play™...