Inside the Theory - a blog
A Real Talk Update from The Beauty Theory: Why ...
Change is never easy — and honestly, this one has been scary. Running a small business in 2025 comes with rising costs, shifting shopping habits, and constant tough decisions. While...
A Real Talk Update from The Beauty Theory: Why ...
Change is never easy — and honestly, this one has been scary. Running a small business in 2025 comes with rising costs, shifting shopping habits, and constant tough decisions. While...
Skin Discoloration Explained: Science, Solution...
Skin discoloration is one of the most common concerns estheticians see in the treatment room. From sun spots and post-acne marks to hormonal pigmentation, the root cause is almost always...
Skin Discoloration Explained: Science, Solution...
Skin discoloration is one of the most common concerns estheticians see in the treatment room. From sun spots and post-acne marks to hormonal pigmentation, the root cause is almost always...
What Is Clean Beauty? A Professional Estheticia...
Clean Beauty That Means BusinessLooking for skincare that’s actually clean, organic, and delivers clinical results? At The Beauty Theory, we partner exclusively with Elaspa—Europe’s eco-certified skincare line that blends next-gen...
What Is Clean Beauty? A Professional Estheticia...
Clean Beauty That Means BusinessLooking for skincare that’s actually clean, organic, and delivers clinical results? At The Beauty Theory, we partner exclusively with Elaspa—Europe’s eco-certified skincare line that blends next-gen...
Why Working with the Right Brands Matters (And ...
Partnering with the right brands can take your esthetics biz to the next level—literally. That’s why we’re so excited to share our exclusive collab with Caronlab ! We’re talking elite wax...
Why Working with the Right Brands Matters (And ...
Partnering with the right brands can take your esthetics biz to the next level—literally. That’s why we’re so excited to share our exclusive collab with Caronlab ! We’re talking elite wax...
Robyn’s Daily Skincare Routine: The Perfect Ove...
Looking for the perfect over-40 skincare prescription to share with your clients? Our Chief Beauty Enthusiast Robyn reveals her daily ELASPA routine—clean, clinically backed, and completely customizable. This pro-approved system...
Robyn’s Daily Skincare Routine: The Perfect Ove...
Looking for the perfect over-40 skincare prescription to share with your clients? Our Chief Beauty Enthusiast Robyn reveals her daily ELASPA routine—clean, clinically backed, and completely customizable. This pro-approved system...
How to Choose the Perfect Gel Nail Line for You...
Overwhelmed by all the gel nail brands out there? This no-fluff checklist helps PRO nail techs and salon owners choose the perfect gel line—based on performance, pigment, training, aesthetics, and...
How to Choose the Perfect Gel Nail Line for You...
Overwhelmed by all the gel nail brands out there? This no-fluff checklist helps PRO nail techs and salon owners choose the perfect gel line—based on performance, pigment, training, aesthetics, and...