Inside the Theory - a blog

Tissue Biostimulators: Your Secret Weapon for Results-Driven, Next-Level Facials

Tissue Biostimulators: Your Secret Weapon for R...

Estheticians and medical skin pros—meet your new protocol essential. Tissue biostimulators are clinically backed actives that stimulate collagen, elastin, and hydration at the cellular level—no needles required. In this guide,...

Tissue Biostimulators: Your Secret Weapon for R...

Estheticians and medical skin pros—meet your new protocol essential. Tissue biostimulators are clinically backed actives that stimulate collagen, elastin, and hydration at the cellular level—no needles required. In this guide,...

SPF Truth Bomb: Higher Numbers? More Chemicals! Empower Your Clients with the Truth.

SPF Truth Bomb: Higher Numbers? More Chemicals!...

Higher SPF doesn’t always mean better protection—and in fact, it might just mean more chemicals on your client’s skin. Let’s bust the biggest SPF myth out there and empower your...

SPF Truth Bomb: Higher Numbers? More Chemicals!...

Higher SPF doesn’t always mean better protection—and in fact, it might just mean more chemicals on your client’s skin. Let’s bust the biggest SPF myth out there and empower your...

Nail It: Hot New Nail Arrivals to Elevate Your Nail Game!

Nail It: Hot New Nail Arrivals to Elevate Your ...

Ready to level up your nail artistry? At The Beauty Theory, we’re bringing you the latest arrivals that nail techs have been begging for! From the innovative Akzentz Gel Play™...

Nail It: Hot New Nail Arrivals to Elevate Your ...

Ready to level up your nail artistry? At The Beauty Theory, we’re bringing you the latest arrivals that nail techs have been begging for! From the innovative Akzentz Gel Play™...

The Beauty Theory Difference: Why Esthetics Professionals Choose Us

The Beauty Theory Difference: Why Esthetics Pro...

Welcome to The Beauty Theory Esthetics Supply Your one-stop shop for professional esthetics supplies, expert training, and a supportive beauty community. We offer exclusive access to industry-leading brands like The...

The Beauty Theory Difference: Why Esthetics Pro...

Welcome to The Beauty Theory Esthetics Supply Your one-stop shop for professional esthetics supplies, expert training, and a supportive beauty community. We offer exclusive access to industry-leading brands like The...