At The Beauty Theory Esthetics Supply, we don’t just sell products—we’re your go-to partner for all things esthetics. From premium professional brands to cutting-edge training, we empower beauty professionals to thrive. As a 2025 Winnipeg Consumer Choice Award Winner, we’re proud to be a trusted supplier for estheticians across Canada.
Exclusively for Licensed Professionals
Your craft deserves the best, which is why our products and pricing are exclusive to licensed professionals. We stock industry-leading brands like The GelBottle, Ugly Duckling, Elaspa Professional, and Akzentz, plus our house brand, The Sugar Theory—a game-changer in professional sugaring.
Your One-Stop Shop for Professional Supplies
From high-performance nail enhancements and skincare essentials to waxing and sugaring must-haves, we curate only the best. Every product we carry is chosen to help you provide top-tier services with confidence.
Advanced Education to Elevate Your Skills
The beauty industry moves fast—and we help you stay ahead. Our advanced esthetics training covers everything from E-file mastery and precision sugaring to hard wax techniques. Whether you're perfecting your craft or expanding your services, we've got expert-led courses designed to take your skills to the next level.
Industry Experts Who Have Your Back
Run by beauty lovers who live and breathe esthetics, we get the challenges of the industry. Whether you need expert product recommendations, business tips, or troubleshooting advice, our passionate team is always here to support your success.
More Than a Supplier—A Beauty Community
At The Beauty Theory, we make business fun. From engaging social media content and expert insights to celebrating your wins, we’re not just a supplier—we’re a community that champions estheticians like you.
Ready to Elevate Your Business?
Join the thousands of esthetics professionals who trust The Beauty Theory Esthetics Supply! Visit www.thebeautytheory.ca to shop, sign up for training, and connect with a community that gets you.