Nails are art, and every artist needs the right tools to create magic—and your clients need you to stay ahead of the trends! At The Beauty Theory, we’re excited to introduce our latest arrivals—hand-picked for nail techs and pros who want to keep their game strong and their clients coming back for more.
Featured Nail Drops This Month
Akzentz Gel Play™ in a Bottle: Nail Techs Asked, Akzentz Delivered!
It’s here—the innovation nail techs have been begging for! The beloved Gel Play™ formula, now in a brush-on bottle. This new format makes it easier than ever to create stunning, dimensional nail art with the pro-quality results you love.
Still obsessed with the classic Gel Play™ Jars? They’re here to stay—but this bottle option adds versatility and convenience for those who crave a brush-on application.
Available in Glass Lime, Glass Blue, Glass Pink, Glass Red, and Glass Purple.
And don’t miss Gel Play™ Magnetic Clear Silver—a high-impact magnetic cat-eye with a clear base infused with brilliant, ultra-fine magnetic particles. Layer it over light shades for a soft, ethereal shimmer, over dark shades for bold, high-impact looks, or wear it solo for an elegant, demure finish.
Shop Akzentz Gel Play in a Bottle
Chroomeez Collection: Mirror-Finish Magic
Mirror-finish metallics, dimensional iridescents, captivating translucents—UD’s Chroomeez Chrome Powder makes creating flawless chrome designs E-ZEE! Chrome is having a major moment (hello, Hailey Bieber’s glazed donut nails and the milk nails craze!).
Every nail tech needs multiple chrome options in their toolbox to keep up with client demands. With Chroomeez, you’ll be ready for every trend that comes your way.
This 10-pack is your secret weapon for salon success—and right now, you can grab it for 10% off for a limited time.
Rodeo Collection: Saddle Up for Nail Art That Rides All Year Long
This 10-color collection hits every nail trend you’ve been dreaming of—including two show-stopping cat-eye gels (our first-ever blue cat-eye!). Think pigment-rich corals, an iconic pink, and a summer-perfect tan that practically begs to grace every client’s toes on Route 66.
But don’t stop at summer—these shades are show-stoppers for fall and winter too. Perfect for festival nails, holiday designs, and Wild West glam that turns heads all year long.
For a limited time, enjoy 15% off the entire collection.
The Unicorn Collection: Summer’s Dreamiest Glitters, Unleashed
Versatility is everything—and this 6-shade Unicorn Collection delivers! Wear these color-shifting iridescent glitters solo for a delicate shimmer, or pair them with a complementary base color for a bold, layered look.
A kaleidoscope of vibrant hues, these shades dance in every light, revealing layers of shimmer and dimension for an enchanting, ethereal finish. Perfect for festival season, poolside manis, and making summer dreams come true—because with glitters this versatile, the possibilities are endless.
Purchase the 6-pack and receive 10% off.
Why Pros Love Shopping with Us:
Pro Only, Pro Approved — We cater exclusively to estheticians, nail techs, and spa professionals.
Free Canadian Delivery Over $250 — Stock up with confidence.
Flexible Payment Options — Sezzle available to make pro investing easier.
Exclusive Products — From trending colors to nail essentials, we’ve got the goods.
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Let’s make magic happen—one nail at a time.