A password is required to view our Professional Products. Please email info@thebeautytheory.ca with the following information. Once reviewed, we will set you up with a Professional Account.
Full Name
Address
Phone Number
Email Address
Please send a copy of your professional certification(s), and/or business license, and/or student card.
Couldn't load pickup availability
We're thrilled to introduce eight brand-new BIAB™ shades to our collection, inspired by your feedback and fueled by the love for ‘DEMURE’, our sheerest BIAB™ to date.
Featuring five more versatile super sheer builder gel shades, from soft neutrals to delicate pink BIAB™s, these BIAB™ gel shades are designed to complement a wide range of skin tones and preferences, ensuring there's something for everyone.
Each sheer BIAB™ offers a timeless and barely-there finish, perfect for minimalist nail designs and 'no-mani manis'. Stock your BIAB™ nails kit today with these must-have shades from our 12-Free BIAB™ range.
We've also expanded our shimmer builder gel range to help you cater to even more clients. This trio of glitter BIAB™s effortlessly blends natural beauty with subtle glamour.
Shop our new industry-leading 12-Free formula, which is based on our All-In-One BIAB™ formula.
